Get Found. Get Recommended. Get Customers.

More Customers. Less Wasted Spend. We Do the Work.

Founder-led SEO, content and advertising improvements, delivered for you. Clear priorities, fixed scopes and no percentage-of-ad-spend management markup.

You do not need to learn the tools. We use a streamlined, automation-assisted process to deliver the agreed work.

From £95 for a focused review. Scope agreed before invoicing; no payment taken on this page.

Real evidence from client work

  • 83%more tracked conversions for a professional services client
  • 74%higher CTR for a B2B telecoms client
  • 42%more paid-search clicks for a beauty ecommerce brand
See full results and methodology
John JB Russell, founder of Digital Womble and Google, SEO and AI visibility consultant
John JB Russell27 years in search · Your diagnosis is founder-led

Real evidence

What was found, what changed, what was measured

We believe the work should speak for itself. Here is what we found, what we changed and what the numbers showed, with the dates, context and limitations made clear.

Digital Womble · Search / Strategy / Growth

Measured Search Growth Evidence

Selected anonymised outcomes from Digital Womble client work

Professional services

Jun–Jul 26

Tracked conversions up 83%

  • ↓ Cost per conversion down 45%
  • — Spend essentially flat

B2B telecoms

Jul–Aug 26

CTR up 74%

  • ↓ Average CPC down 26%
  • — Spend down 24%

Beauty / ecommerce

Jun–Jul 26

42% more paid-search clicks

  • ↓ Average CPC down 29%
  • — Spend broadly unchanged

Local service provider

Sep–Oct 25

Tracked conversions up 300%

  • ↓ Cost per conversion down 75%
  • — Spend broadly unchanged

Want to find your next growth opportunity?

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Run My Free Search Revenue Opportunity Check

Examples are anonymised or selectively summarised. Individual results vary.

The figures above are selective, dated performance windows from real account data. They are not lifetime averages or guarantees.

See Google Ads results and methodology

Google Ads case study

Local service business

Initial problem
Google Ads spend without clear commercial return.
What was changed
Controlled ramp, negative-keyword framework and search-term reviews.
What was measured
£843 Google Ads spend generated an estimated £24.3k–£39.7k in service revenue, equivalent to approximately 29x–47x ROAS.
Relevant time period
Results from a specific campaign period. Individual results vary and are not guaranteed for other businesses.
What cannot be attributed or guaranteed
Past performance does not guarantee future results. Revenue figures are a documented estimate from campaign booking data, not a promise of comparable outcomes.

Case zero

Digital Womble’s own website

Initial problem
The same revenue-leak patterns Digital Womble diagnoses in client websites exist on this estate. We are transparent that this is our own website.
What was changed
Demand-led content, page alignment, internal-linking architecture and indexing workflows applied to the live site.
What was measured
Search demand, page-level traffic quality, indexing status and AI visibility over time.
Relevant time period
Ongoing. Results will be published when there is meaningful data to share.
What cannot be attributed or guaranteed
Our own website results are not a promise of comparable outcomes for other businesses. Every site has different demand, competition and starting conditions.
About Digital Womble

Simple, founder-led services

You run your business. We handle the growth work.

More enquiries, less wasted ad spend and fewer unfinished marketing tasks. Choose a focused first fix or ongoing help. No software to learn, no percentage-of-ad-spend markup.

Ad Spend Waste Review

£95 one-off

Know where your Google or Microsoft Ads budget is leaking before spending more.

  • One account, up to two campaigns reviewed
  • Tracking and search-term waste checks
  • Concise findings with the top three fixes
  • Written recommendations; implementation quoted separately
Request my £95 review

7-Day Growth Fix

£295 one-off

Get one important website, content or campaign issue addressed without a lengthy project.

  • Short intake to identify the priority
  • One agreed improvement, scoped before payment
  • Implementation within seven working days after access and approval
  • Before-and-after summary; third-party fees excluded
Request my £295 fix

Managed Digital Growth

From £595 per month

Have Digital Womble manage an agreed monthly programme so you can run your business.

  • Founder-led monthly priorities and oversight
  • Automation-assisted content, SEO or ads delivery within an agreed scope
  • One monthly performance summary and priority review
  • Fixed deliverables; media spend and major rebuilds excluded
Discuss managed growth

Prices shown are proposed introductory service fees, subject to a written scope and acceptance before invoicing. No charge is taken from this page. Advertising budget, third-party costs and work outside the agreed scope are separate. No rankings, revenue or cost savings are guaranteed.

Want to discuss fit first? Book a 15-minute call.

How AI finds your business

Different AI assistants use different search engines to find and cite your pages.

Your customers ask ChatGPT, Copilot, Gemini, Perplexity and Grok who to buy from. Each one consults a different search index behind the scenes. If your pages are not in the right index, that AI assistant is unlikely to find, cite or recommend you.

Microsoft Copilot

Search backend: Bing

Built directly on the Bing index. If Bing has not crawled your page, Copilot is unlikely to find or cite it.

ChatGPT Search

Search backend: Bing + OpenAI crawler

Still leans on the Bing index partnership while OpenAI builds its own search infrastructure with OAI-SearchBot.

Google AI Overviews and Gemini

Search backend: Google

Uses Google’s own search index for grounding and citations. Pages not indexed by Google are invisible to these services.

Perplexity

Search backend: Own crawler + partners

Crawls the web with PerplexityBot and supplements with partner indexes. Clear, well-structured pages are easier for it to parse and cite.

Grok

Search backend: Web search + X data

Combines real-time web search with X (Twitter) data. Accessible structured data helps Grok understand and reference your business accurately.

Meta AI

Search backend: Google + Bing

Uses search partnerships with both Google and Bing, so pages need to be discoverable in both indexes.

Why Bing indexing matters for AI

Microsoft Copilot is built directly on the Bing index, and ChatGPT Search still leans on Bing while OpenAI builds its own crawler. Daily indexing requests to Bing help new and changed pages get discovered faster by the AI assistants that rely on Bing.

Get pages indexed daily

Why structured data matters for AI

Grok, Perplexity and other LLMs crawl the web and parse what they find. Clear titles, meta descriptions, headings and schema markup make it easier for them to understand what you do, who you serve and why you should be cited. Accessible structured data helps AI systems extract and reference your content accurately.

Improve my page metadata

Get found, cited and chosen by AI

We measure where your business appears across AI assistants, identify which pages are missing from the indexes they use, and improve the content and structure they need to cite you. Then we help you turn that visibility into new business and revenue.

Check my AI visibility

Indexing requests, schema markup and content improvements make a business eligible to be found and cited by AI assistants, but do not guarantee indexing, citation, ranking, traffic or revenue. AI-generated results vary by model, prompt, location and time.

Founded by John JB Russell. Digital Womble brings together 27 years of search-marketing experience, specialist AI agents and purpose-built technology. If you need that experience in your business on a part-time basis, you can also hire John as your Fractional Marketing Director.

We built Digital Womble because most websites lose revenue to a handful of fixable faults, not simply a lack of traffic.

We use automation for speed, scale and analysis. Our strategy, priorities and recommendations remain grounded in senior marketing judgement.

Every tool follows the same demand-led method: if the output would not survive a proper client review, it does not ship.

  • 27 years in search marketing
  • Senior-led delivery
  • Real search-demand data
  • Flat fees, no percentage of ad spend
  • Client owns its accounts and data

Straight answers

Quick Answers Before You Decide.

What does Digital Womble do?

We help businesses generate better enquiries and waste less advertising budget through founder-led SEO, content and paid-search work. You agree the scope, and we manage delivery using our specialist tools.

What does the £95 Ad Spend Waste Review include?

An introductory, written review of one existing Google or Microsoft Ads account, covering up to two campaigns, with three prioritised recommendations. Changes to your account are not included. Availability and scope are confirmed before invoicing.

What is the £295 7-Day Growth Fix?

One clearly specified website, content or campaign improvement, agreed before you pay. The seven-working-day delivery period begins after payment, required access and approval. Larger work and third-party fees are separately quoted.

What is included in Managed Digital Growth?

From £595 per month, we agree a monthly scope covering the most useful mix of search, content and advertising work, with founder oversight and a concise performance summary. Advertising budgets, large rebuilds and additional delivery are excluded unless agreed in writing.

Do I have to learn SEO or buy software?

No. Our done-for-you services use Digital Womble applications behind the scenes. Existing self-service applications remain available separately for customers who prefer to operate them themselves.

Are the prices final and can I pay online?

The new introductory services are requested through an enquiry, not an immediate online payment. We confirm fit, scope and the price in writing before invoicing. Existing specialist packages on other pages have their own prices and deliverables.

Do you guarantee more customers, revenue or rankings?

No. Performance depends on your market, budget, website and other factors. We commit to the agreed deliverables and report on measurable outcomes without promising particular rankings, cost savings or sales.

Find your highest-value search revenue opportunities.

Send three pages. Get a founder-led review showing your highest-value search and revenue opportunities across Google, Bing and AI search. No payment, no obligation, findings within one working day.

Free Search Revenue Opportunity Check. No obligation. Or book a 15-minute review with John